With more than 15 years of experience in writing, editing and event management for both print and electronic media, Campbell is a skilled marketing and communications consultant with specializations in press releases, email marketing, event production and online media relations. Theresa has helped raise funds for such organizations as Imani Corporation, Young Black Scholars and The Community Coalition to name a few. Today she is an entrepreneur pursuing her dream of business ownership with her new venture, Be Next Entertainment.
Theresa previously led the creative production for the Non-Theatrical Franchise business unit at Warner Bros. Home Entertainment, the global communications and entertainment leader. Under her four-year innovation, WBHE’s family, sports and television packaging grew from using small non-descript packaging to one of the strongest and most respected growing business in the industry, Among the titles produced and awards won by Warner Bros. under
Theresa’s leadership were: 4th Annual TV DVD Awards, Home Media Magazine for Welcome Back Kotter: Season 1; The West Wing, Nominated for Best Complete Series Set; 36th Annual Hollywood Reporter Key Art Awards, How The Grinch Stole Christmas, Nominated for DVD Packaging, Print; 3rd Annual TV DVD Awards, The Hollywood Reporter, The Digital Entertainment Group & The Entertainment Merchants Association, International Recording Media Association and CMP Information Awards for Looney Tunes Golden Collection Volume Two, Winner for Best Video Presentation Independent Releases.
Theresa’s leadership were: 4th Annual TV DVD Awards, Home Media Magazine for Welcome Back Kotter: Season 1; The West Wing, Nominated for Best Complete Series Set; 36th Annual Hollywood Reporter Key Art Awards, How The Grinch Stole Christmas, Nominated for DVD Packaging, Print; 3rd Annual TV DVD Awards, The Hollywood Reporter, The Digital Entertainment Group & The Entertainment Merchants Association, International Recording Media Association and CMP Information Awards for Looney Tunes Golden Collection Volume Two, Winner for Best Video Presentation Independent Releases.
Prior to her work in the above business unit, Theresa produced creative packaging for such theatrical releases as Troy, 300: The Ultimate Collector’s Edition, I Am Legend: The Ultimate Collector’s Edition among others. During her tenure at WB, she was integral to the success of the Sports business units and produced many works including the NBA Championship, NHL Stanley Cup Championship and the NFL Super Bowl DVDs.
While at Warner, Theresa served as the executive director for the Black Employees affinity group, and organized joint-studio networking events with NBC/Universal and Disney/ABC with such notable entertainment icons such as Suzanne de Passe, Lisa Nichols, Judge Mathis, Judge Mablean and Trisha Thomas. Theresa organized school supply drives for Community Coalition, college essay scholarship contests for Young Black Scholars and wrote press releases for Imani’s annual fashion show fundraiser.
Theresa began her career at Warner Bros. nearly 15 years ago serving as assistant to the general counsel in the business and legal affairs department for WBHE.
Theresa attended the University of Southern California and Los Angeles Valley College. She served for three years as a board member of the Advertising Production Association of Los Angeles. She is a proud mother of two, community activist and philanthropist.
